Was skeptical about this place cause I know the hype around this place. Not a huge line whan we came at 9am. For me it's an experience, the ambiance is very nice with a music not too loud and appropriate with the place. It's very Instagram but honestly it's was very good, never tasted before a bread like this. I found that it was not so pricey compared what we have in Canada. The service was very professional. Came twice so we loved it!
Definitely worth the hour wait... and the HYPE. I had to talk my tour guide into this detour and it was worth skipping the KBBQ part of the tour. I had heard amazing things & it was so good that a local is now a regular! One of the best experiences I had in Seoul.